Are you an Impersonal Trainer?

Are you an Impersonal Trainer?

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By Scott Hunt

If you’re one of these ‘impersonal’ trainers, you’re probably familiar with clients quitting often — telling you they can’t afford it, basically saying the classic “it’s not you, it’s me”. You’ve probably been giving the client the same session again and again or, even worse, giving all of your clients the same session. You need to realise that it’s not them; it’s actually you!

More often than not, it’s not that they can’t afford you; they just don’t see the value in paying you the big bucks. And why would they? If they do the exact same 20 push-ups every single week, they know they’ll do the same push-ups again next week, and the next, and the next. If they know how to count to 20 themselves, and they know your predictable routine, then what are they paying you for, aside from your personality? It’s a whole lot cheaper to do it at the gym alone, and it’s free to do it at home or in a park. And this is exactly what many clients do after a few sessions or a few months with a trainer — they find a cheaper, impersonal option.

I’m sure everyone knows how to give a basic personal training session, so I’m giving you my top tips for turning good sessions into amazing sessions — putting the ‘personal’ back into personal training.

Remember, no one comes back for years and years because you’re good; they come back because you’re amazing! This approach sees our average client do more than 100 one-on-one sessions with us — and we’ve had plenty do thousands. It not only retains clients and gives them better results, but it also makes the job a whole lot more fun for us!

To read more, purchase Fitness PRO | Issue 4. On sale 5th September 2015

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