5 KEYS FOR MANAGING AND RUNNING A SUCCESSFUL PT BUSINESS
14May/2015

5 KEYS FOR MANAGING AND RUNNING A SUCCESSFUL PT BUSINESS

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5 KEYS FOR MANAGING AND RUNNING A SUCCESSFUL PT BUSINESS

By Melony dos Remedios

If you love predictability and routine, then running a PT business may not be the best choice for you. If, however, you love a challenge and constant variety in your work, then look no further! Anyone who’s ever run a PT business is all too familiar with the countless variables: clients, PTs, finance, development, sales, retention, equipment, software and time management – the list goes on and on.

Navigating the PT business landscape can feel like a never-ending maze; however, focusing on these five key areas will give your business longevity and profitability, not to mention trainer and member retention.

DEFINE YOUR CULTURE

What are the three words you want people to use when they describe your facility or PT business? Friendly, inviting, accepting? Challenging, results-oriented, consistent? Take the time to consider ‘how things are done around here’. This is your brand experience and this message should come through in your marketing and in the way you deliver your service. Do you incorporate games in your workouts? Do you always provide a water bottle? Do you have an experience guarantee? What is it about your experience that is different to other PTs?

Hiring staff? Make sure you hire PTs who will fit with that culture. It helps to ask cultural alignment questions when interviewing PTs such as:

“Can you give me an example of a job when you felt the most successful? Tell meabout the environment, leadership etc., what was the culture like?” or “Tell me a time when you felt least successful, tell me about the environment, leadership etc., what was the culture like?”

These questions will help you start to see the type of jobs they succeeded or failed in and what they need to thrive. Of course, don’t forget to ask the trainer to take you through a workout!

For the full article, purchase Fitness PRO Magazine issue one or subscribe online today.

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